Content helps us understand marketing better. In the current day and age, marketing as a practice has boiled down to the digital sphere. Traditional marketing is slowly taking the backseat as digital marketing takes precedence.
One of the few digital marketing practises that is driven by content is SEO. Many people tend to equate SEO with digital marketing. While SEO does play a key role in marketing, its scope is far greater than being a tool in the marketing machine.
Think about Google as a search platform. How often do you come across people who like Yahoo or Bing more than Google? Probably never. Google has a monopoly in the search engine market because of the quality of its product. Google Search is the absolute pinnacle of search technology.
What makes Google Search so great? The simple and correct answer is the relevancy of its search results.
Google is able to give accurate results most times when a person searches for queries. It is able to do so because of its extremely powerful search algorithm. Just as the discovery of the world was finally completed by the magnetic compass and maps, the internet is a familiar place due to the power of search engines.
SEO can be seen as a way to understand search algorithms. With knowledge of SEO, we can learn how search engines rank some pages higher and others low. Why is this knowledge important?
Let’s understand how SEO works with an example.
Step-by-Step Guide to Ranking Content on Search Engines with SEO
In the following steps, we will discuss a brief guide on ranking content on search engines using SEO.
Step One: Topic and Keyword Research
Many digital marketers advise people to jump into keyword research first, but the more important point of concern is topic selection.
Keyword research is more or less a functional practice. The real creativity a digital marketer can show is in the area of topic selection. The takeaway is simply to not cover obvious topics which will be most likely be covered by every other competing website. Finding unique topics which are popular but not extensively discussed is important. After this, tools like Google Keyword Planner can suggest excellent keywords which writers can use while writing content.
Step Two: Creating SEO-optimal content
This step is rather obvious. Writers should stick to the specific context of the topic and use keywords shortlisted in keyword research. Make sure the content covers all avenues of the topic chosen, so much so that Google is not able to find any other site discussing the same topic in such detail
Step Three: Link Building and Go Back to Step One
Once a post is published, digital marketers can spend some time link building. This primarily involves building backlinks through a number of techniques. However, it is not wise to waste a lot of time on redundant link building practises such as social bookmarking and forum posting. Focus only on practises like article submission and guest posting as they bring in the best backlinks.
In Conclusion
In conclusion, this article explains how SEO can be used to reduce the burden of paid marketing with organic growth.
About the Author – Sheen Ben Philip is a digital marketer and content writer with a year of experience in the field. He currently works as a content writer at Delhi Courses Academy, an institute known for its Advanced digital marketing course in Delhi.
